Episode 1: Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory
China is not a mobile first market, but a mobile-only market. Learn how local companies had to adapt and invest in this new model, and developed a whole new paradigm. And find out how you can apply these principles to your business – and scale up real fast. More of App Annie’s data in The Mobile Native’s Guide to Marketing.