Schedule

Wednesday, February 1
Thursday, February 2
8:00am
Registration
9:00am
MGF President Opening Remarks
Event Kick-Off by:
- Dave Westin, President, Mobile Growth Fellowship
- Ben Webley, Co-Founder, Mobile Growth Fellowship

9:15am
EXCLUSIVE KEYNOTE PRESENTATION by GOOGLE - Play Into The Future
For years, app installs were the primary success metric for developers. Today, savvy developers are optimizing around engagement and focusing on how to drive habitual usage. In addition, there are new ways to engage with customers from virtual assistants to new devices that are outside the traditional view of mobile apps.

How will these changes transform the mobile app economy? What should developers do today to prepare for a world where users don’t even have to install their app? Larissa Fontaine, Director of Apps at Google Play will give you Google's view of the mobile app economy and what you can do today to start taking advantage.

Larissa Fontaine, Director, Global Head of Apps Business Development for Google Play

9:45am
Top User Acquisition Strategies
User Acquisition strategies is constantly changing. What worked great two years ago could be a disappointment in 2017. Our panel of UA experts discuss new and proven techniques for acquiring customers, while maximizing ROI. Want to spend your money more efficiently? This panel is for you!

• MODERATOR: Vivian Chang, Director, Digital Marketing, RetailMeNot
James Peng, Head of Mobile Acquisition, Match Group
Jorge Prado, Founder & CEO, The Fast Mind
Ethan Smith, Chief Growth Officer, Yummly
Janice Ryan, Jump Ramp
Leo Giel, CRO, YouAppi

10:20am
Mobile Growth Through Bots
How to add bots to a mobile growth strategy? How to tap into the bot craze and gain new customers?

10:45am
Liftoff Presentation
11:00am
Data & Analytics: Fully Utilize Your Data to Drive Growth
Product Managers play a key role in the growth of their products. We ask some top PM's to share how they approach growth, what metrics they focus on and how to turn around a struggling product through Data Science growth strategies.

• MODERATOR: Eugene Mandel, Data Science Lead, Directly
Ali Jamal, Director of Product - Strategy, Insights, and Growth, RockYou
Dhruv Bhargava, Global Head Data Science, Zynga
Andreas Gross, Product Lead Reddit

11:35am
Kochava Presentation
11:55am
Machines Take Over The World!
There is a new trend in utilizing AI and bots to drive better customization, personalization and efficiencies for companies and customers. This panel discusses the current and future state of AI and how it can be leveraged for growth.

• MODERATOR: Adelyn Zhou, Founder & CMO, TOPBOTS
Viki Zabala, CMO, Sirqul
Aurelie Guerrieri, Akila One
Ewa Stochlinska, TravelPirates

12:30pm
LUNCH
Lunch Sponsored by BAIDU

1:15pm
Hinge - Fireside Chat w/Leanplum
1:35pm
Re-Engage Your Lapsing Users
Let’s face it, it’s increasingly difficult to retain consumers and keep them Engaged with your product. There are thousands of shiny new apps appearing in the App Stores every week, and they're all fighting for the attention of YOUR Users! Learn some of the latest techniques and tips to help keep your consumers around for longer and increase your LTV!

• MODERATOR: Deniz Gezgin, Director of Digital Marketing, Topps
Kathryn Wong, Senior Manager, Marketing, Walmart
Eliza DeMarseilles, Mobile Marketing Engagement & Retention Lead, Staples

2:15pm
Appboy Presentation
2:25pm
BREAK
Sponsored by AdXperience

2:45pm
Move Over Millennials, Gen Z Are Here!
Everywhere you go, someone has something to say about Millennial marketing. But next in line is Gen-Z. Traditional and recent marketing techniques need to be re-evaluated. We discuss the differences in habits, tolerance and responses to marketing and acquisition to better engage with the younger generations.

3:25pm
Jampp Presentation
4:00pm
Optimize Your Product - Secrets of ASO
So you’ve launched a new app? Congrats! Learn how to grow organic installs and maximize your ROI by ensuring your app is most likely to be discovered by the right consumers! Learn the latest ASO trends and newest App Store algorithm changes in order to get to, and stay at, the top of the listings in the App Stores!

• MODERATOR: Prasenjit "Jeet" Niyogi, Playtika

4:40pm
AppsFlyer Presentation
4:55pm
Facebook Advertising Panel
• MODERATOR: Prasenjit "Jeet" Niyogi, Playtika
• Owen O'Donoughue, Mobile Gaming Lead, North America, Facebook

5:30pm
MGF Closing Remarks
Event Kick-Off by:
- Dave Westin, President, Mobile Growth Fellowship
- Ben Webley, Co-Founder, Mobile Growth Fellowship

6:00pm
APPBOY NETWORKING PARTY!
Open Bar Networking Party!

(Must show ID, and be 21+ to attend any Open Bar Networking Event at MGS17.)

Sponsored by Appboy.

Bring Your Lanyard For Entry!

The Alchemist Bar & Lounge
679 3rd St
San Francisco, CA 94107

http://alchemistsf.com/
8:00am
NETWORKING GAMES SESSION
This Early Bird Networking Games Session is just that! A fun way to start the day!

We'll start with a quick wake-me-up breathing exercise (to help with your coffee), and then move into breaking out the group into a number of fun Games aimed at taking the stress off Networking and breaking the ice with your fellow attendees. No pitching here! Just fun games to get to know your fellow attendees, see what their needs are, and how you might be able to help each other in the future...all while having a great time to kick off Day 2!

8:00am
REGISTRATION
9:00am
MGF President - Day 2 Opening Remarks
Day 2 Kick-Off by:
Dave Westin, President, Mobile Growth Fellowship
Ben Webley, Co-Founder, Mobile Growth Fellowship

9:30am
SPECIAL SESSION • Mobile Feud: The Ultimate App Marketer Competition
Experience a one-of-a-kind gameshow battle where app marketers compete in a fast-paced trivia game for the ultimate prize: The title of the smartest mobile marketer! Audience participation is required!

• MODERATOR: Dennis Mink, VP Marketing, Liftoff

10:00am
Maximizing Mobile Moments to Drive Engagement & Conversions
Mobile brand marketing leaders discuss specific engagement & retention techniques used to drive conversions within their app users' "golden windows." Learn how to identify and segment your users to engage and convert in the most critical moments of their mobile journeys.

This panel was sourced and created by Women In Wireless.

• MODERATOR: Kara Dake, Women in Wireless
Beth Murphy, SVP Marketing, iHeart Radio
Lisa Sullivan-Cross, VP Brand and Growth Marketing, Pandora
Cat Lee, Head of Partner Marketing, Pinterest

10:35am
Featured Presentation by Twitter
Twitter/MoPub Presentation

11:00am
Top Monetization Strategies for 2017
Ads, subscriptions, in-app purchases, premium, try-before-you-buy…we have a number of Monetization options available to us. This panel discusses the benefits and challenges of different Monetization models along with when and how to leverage each one.

• MODERATOR: Ben Webley, SVP Ad Monetization & Business Operations, Zynga
Wilson Kriegel, Chief Business Officer, PicsArt
Lauren Nestor, Sr Director of Programmatic Partnerships, CBS Interactive
Ashvin Kumar, Co-Founder & CEO, Tophatter

11:30am
AerServ Presentation
11:50am
The Art & Science of Mobile Growth
Mobile growth is both a science and an art. A scientific growth process optimizes conversion and makes sure that no gap is overlooked. But at some point, it generates diminishing returns. This is where the art of mobile growth comes in, powered by AI, chatbots and more. Mobile guru, early-stage investor, Facebook entrepreneur and bestselling author of mobilized, SC Moatti shares best practices and case studies for accelerating mobile growth, including techniques that can increase conversion by 18X.

SC Moatti, Founder, Products That Count

12:15pm
LUNCH
Sponsored by BIDALGO

1:00pm
Adjust Presentation
1:15pm
AD MEDIATION - HOT SEAT!
Historically, this has been one of our most entertaining panels, so for the third year running we will put the best Ad Mediation companies on our Hot Seat! Learn about their latest features and offerings in order to maximize your ad revenues.

• MODERATOR: Dave Westin
Google
MoPub
Fyber
Upsight

2:00pm
Tenjin Presentation
2:15pm
How to Avoid Ad and Attribution Fraud: What to Look Out For
2:50pm
Unity Presentation on Mobile VR
3:00pm
VR is Here! What Now?
Oculus, Vive, PS4, Daydream…. it’s almost hard to keep up with the VR platforms. Which platforms are showing the most traction? What opportunities are there for publishers in VR? Where will VR go from here? Our VR experts discuss.

• MODERATOR: Unity,
Nanea Reeves, CEO & Co-Founder, TRIPP
Rick Liu, CEO & CTO, HERZWO Digital

3:45pm
User Testing Tools
You believe you have a great funnel, monetization strategy, and amazing UI/UX. How do you really know, though? Which tools do the best apps in the industry use to make sure they aren't committing Retention suicide through poor product optimization strategies? Find out in this panel!

• MODERATOR: Fabien-Pierre Nicolas, VP Marketing, App Annie
Chang Fu, Head of Growth, Health IQ
Ilya Shereshevsky, Head of Marketing, Chobolabs

4:15pm
MGF Event Closing Remarks
Event Kick-Off by:
Dave Westin, President, Mobile Growth Fellowship
Ben Webley, Co-Founder, Mobile Growth Fellowship

4:30pm
LIFTOFF NETWORKING HAPPY HOUR!
Open Bar in the Robertson Foyer of the Mission Bay Conference Center, from 5pm to 7pm!

Sponsored by LIFTOFF.

(Must show ID, and be 21+ to attend any Open Bar Networking Event at MGS17.)

* agenda is subject to change
MGF Talk
KEYNOTE
Presentation
Panel
MGF Event