From mad men to math (wo)men, what are the 5 attributes to look for in a CMO? How marketing has become the glue that holds the whole business together. Why CMOs make great CEOs and what’s the path from CMO to CEO. More marketing strategies in The Mobile Native’s Guide to Marketing.
How messaging is breaking through the app silos and providing new native advertising opportunities. Find out how to leverage the emotions shared in messaging to engage with users, elegantly and respectfully. More on mobile native advertising in The Mobile Native’s Guide to Marketing.
What are the top growth strategies that best in class app marketers use? What are some ways companies can turn data analytics into meaningful business ideas? What are the top mobile marketing priorities in the next 18-24 months? More of App Annie’s data in The Mobile Native’s Guide to Marketing.
What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today, and what will work tomorrow, in a world of AR/VR, voice search, and AI? Read more research on what makes a user transact in The Mobile Native’s Guide to Marketing.
How much do you allocate to testing budgets? MachineZone’s answer might surprise you. Learn how one of the biggest spenders on mobile is constantly learning new tricks, and is making their wealth of data and user acquisition expertise available to all as a service. For ways to select a service provider, check out The Mobile…
China is not a mobile first market, but a mobile-only market. Learn how local companies had to adapt and invest in this new model, and developed a whole new paradigm. And find out how you can apply these principles to your business – and scale up real fast. More of App Annie’s data in The…
Farzana Nasser, Global Co-President of Women In Wireless, a non-profit organization for championing women leaders in mobile and digital, sits down with Mobile Growth to discuss product and brand marketing strategies as well as utilizing behavioral data and other KPI’s for improved mobile app growth.
Andreas Gross, Product Manager, explains his evolution in growth marketing, and how his passion expanded to Reddit’s 300-million user product.
Creating Products That Your Customers Love is the Key to Success Josh Blitz, CEO of Cosi Games, shares an inside look at creating a successful app game and working with IPs.
Charles Manning, Founder and CEO of Kochava, explains their innovative blockchain-based framework XCHNG and its far-reaching benefits for buyers and sellers of media.