Why Data Analysis is Important for User Acquisition with Playtika’s Jeet Niyogi

Why Data Analysis is Important for User Acquisition with Playtika’s Jeet Niyogi App store optimization doesn’t happen overnight. In this episode, Jeet Niyogi, Marketing Director at Playtika, speaks with Dave Westin, President of Mobile Growth Fellowship on key drivers of paid and organic acquisition along with the importance of data analysis in attracting sticky users.