Finding the Perfect Blend of Data and Creative During the Different Stages of Growth Entrepreneur and investor, SC Moatti, discusses the different stages of growth and offers advice for effectively retaining users.
Idil Canal, Manager of Global Technical Solutions at MoPub, discusses the key relationships between publisher and advertiser in terms of successful mobile app monetization.
Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media Mammoth Media’s CRO & Head of Partnerships, Peter Szabo, sits down with us to discuss the evolution of media, and how targeting and engagement strategies have changed through marketing to Cord-Cutters to the newer mobile-native Cord-Nevers of Generation Z.
How to Rocket Your App to the Top of the App Store Charts Getting featured in the Apple App Store can be the ‘golden ticket’ that rockets your app up the charts. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Steve P. Young, founder of ASO and mobile…
ClassPass CMO Joanna Lord talks with Mobile Growth about the risks associated with shifting monetization models, and how not to alienate your existing loyal customers in the process. Also discussed are split testing UA campaigns, and using your mobile app to keep their live users engaged!
Growth Marketing Strategies with Aurelie Guerrieri from Akila One What are the best marketing strategies for delivering mobile growth? In this episode, we speak with Akila One’s Chief Growth Officer Aurelie Guerrieri on how growth marketing has changed over the years along with her best tips on how to grow your company.