From mad men to math (wo)men, what are the 5 attributes to look for in a CMO? How marketing has become the glue that holds the whole business together. Why CMOs make great CEOs and what’s the path from CMO to CEO. More marketing strategies in The Mobile Native’s Guide to Marketing.
How messaging is breaking through the app silos and providing new native advertising opportunities. Find out how to leverage the emotions shared in messaging to engage with users, elegantly and respectfully. More on mobile native advertising in The Mobile Native’s Guide to Marketing.
What are the top growth strategies that best in class app marketers use? What are some ways companies can turn data analytics into meaningful business ideas? What are the top mobile marketing priorities in the next 18-24 months? More of App Annie’s data in The Mobile Native’s Guide to Marketing.
What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today, and what will work tomorrow, in a world of AR/VR, voice search, and AI? Read more research on what makes a user transact in The Mobile Native’s Guide to Marketing.