Imagine if you knew how much money rival companies in your app space were spending on advertising. Now imagine you had the inside track on the ad creatives that were setting the bar. It would be a total game changer. In this episode, our host Peggy Anne Salz catches up with Jonathan Kay, founder and COO of app market intelligence provider Apptopia, to discuss how you can use mobile ad data to pinpoint the precise strategies your competitors are using to drive growth. Jon shares his top tips on what app marketers need to know and watch in order to pull levers, or pull the plug, on ad campaigns and–ultimately–achieve the best results.