Image of Linda Harnisch, Business Development Manager at Customlytics

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before they generate revenue. Keeping customers loyal and enthusiastic, and retaining them in the long run is key. Mobile Customer Relationship Management (mCRM) describes exactly that–a systematic approach for companies to…

Image of Fabian Seelbach, SVP of Marketing at Curology

Mastering ‘Lifecycle Communications’ to fine-tune app marketing and focus retargeting

If your app provides skincare products and advice, developing and delivering customized communications isn’t just a nice-to-have; it’s a business imperative. Your audience segmentation has to be on target and your messaging across all channels—email, push and text—has to be sensitive to users’ deeply personal demands and desires, and be aligned with where they are…