Why be a tenant on another social media network? Smart app marketers are looking for alternatives that combine the power of bite-size videos with the freedom and flexibility to connect directly with app fans, influencers, and users. LAMA does both, providing marketers with an app and a platform to showcase their top users or give a voice (and a face) to founders and the great teams that support them. Our Chief Content Officer and show host Peggy Anne Salz catches up with Mario Arabov, co-founder of LAMA app, who explains the nuts and bolts of the video interview app—which allows interviewees to answer and record their responses to a catalog of questions developed by the company or on-demand LAMA journalists who can “script” interview questions to suit the occasion. They also discuss video production best practices and how companies can best use LAMA in a B2B context to boost their brand and profile.