In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. Algorithms are doing the job for you, but that doesn’t mean there isn’t plenty to consider. Focus on what you can control, that’s the advice of Jeff Gurian, VP of Marketing and Ad Monetization at Kongregate–a leading mobile & PC game developer, publisher, web gaming portal, and creator of Kartridge, a new downloadable PC gaming platform. What’s your fill rate? How many players are engaging with your ads on a daily basis? Our host and Chief Content Officer, Peggy Anne Salz, talks about this and much more with Jeff. Learn how to create an ad experience that compliments play and doesn’t cannibalize other aspects of the gaming experience, hear about the importance of video ads, and find out which combinations are right for your gaming experience.