Image of Linda Harnisch, Business Development Manager at Customlytics

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before they generate revenue. Keeping customers loyal and enthusiastic, and retaining them in the long run is key. Mobile Customer Relationship Management (mCRM) describes exactly that–a systematic approach for companies to…

Image of Lomit Patel, VP Growth, IMVU and MGS Blog guest contributor

How to make 2019 the year you achieve huge user growth through Facebook and Google

BY LOMIT PATEL The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has always been scaling your acquisition efforts on these platforms. Typically, marketing budgets over $200,000 a month required using a third-party AdTech tool to help manage the complexities of those campaigns with multiple…

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2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success…