Rocking the streaming music space with Quarry—and ad formats that move users from intent to action

Our host Peggy Anne Salz from MobileGroove catches up with Walter Geer III, a frequent Mobile Growth Summit speaker and a creative visionary well-known for transforming advertising through innovative ad creatives, to talk about Quarry, the first music streaming platform dedicated to independent artists and the top talent from around the entire world. Walter lifts…

Turning Browsers Into Buyers With Above-The-Line Advertising And Amazing Data Science

Making a sale in the mobile moment can be pretty straightforward. But keeping your user interested and engaged long after the deal is done—especially if it’s a big-ticket item with an even longer lifespan– is a much more significant challenge. TrueCar, a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid…