Image of Fabian Seelbach, SVP of Marketing at Curology

Mastering ‘Lifecycle Communications’ to fine-tune app marketing and focus retargeting

If your app provides skincare products and advice, developing and delivering customized communications isn’t just a nice-to-have; it’s a business imperative. Your audience segmentation has to be on target and your messaging across all channels—email, push and text—has to be sensitive to users’ deeply personal demands and desires, and be aligned with where they are…