Misconceptions around ad fraud are decimating budgets and—worse—producing dirty data. In this episode, our host Peggy Anne Salz catches up with Niko Thielsch, Director Sales DACH & NORDICS at Adjust, a company that combines attribution for advertising sources with advanced in-app analytics and store statistics to provide app marketers granular insights, to help you understand,…
Imagine if you knew how much money rival companies in your app space were spending on advertising. Now imagine you had the inside track on the ad creatives that were setting the bar. It would be a total game changer. In this episode, our host Peggy Anne Salz catches up with Jonathan Kay, founder and…
Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist Creative content is the best way to engage users and gain conversions. Special guest Gessica Bicego, Head of Performance Marketing at Blinkist, shares with Peggy Anne Salz, Chief Content Officer of Mobile Growth Fellowship her insights on how engaging and converting the user can…
Cracking ASO with Juanjo Monge of Lab Cave Games Juanjo Monge, Chief Marketing Officer of Lab Cave Games shares his journey in mobile gaming. He talks about his experience building a product that meets users needs, and provides tools to help you make sure your games are on all the shelves.
Innovative ways to use bots on messaging platforms featuring Falk Zimmermann of WhatsBroadcast In this episode, Falk Zimmermann, the CMO of WhatsBroadcast shares his insights on the future of chatbots and messaging platforms.
Are you leveraging technology to multiply your efforts, your talents, your reach or your impact? If not, you’re ripe for disruption. Hear insights from the researcher who identified massive fraud at ad networks – will he dish out names? More future-proof strategies in The Mobile Native’s Guide to Marketing.
From mad men to math (wo)men, what are the 5 attributes to look for in a CMO? How marketing has become the glue that holds the whole business together. Why CMOs make great CEOs and what’s the path from CMO to CEO. More marketing strategies in The Mobile Native’s Guide to Marketing.
How messaging is breaking through the app silos and providing new native advertising opportunities. Find out how to leverage the emotions shared in messaging to engage with users, elegantly and respectfully. More on mobile native advertising in The Mobile Native’s Guide to Marketing.
What are the top growth strategies that best in class app marketers use? What are some ways companies can turn data analytics into meaningful business ideas? What are the top mobile marketing priorities in the next 18-24 months? More of App Annie’s data in The Mobile Native’s Guide to Marketing.
What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today, and what will work tomorrow, in a world of AR/VR, voice search, and AI? Read more research on what makes a user transact in The Mobile Native’s Guide to Marketing.