Farzana Nasser, Global Co-President of Women In Wireless, a non-profit organization for championing women leaders in mobile and digital, sits down with Mobile Growth to discuss product and brand marketing strategies as well as utilizing behavioral data and other KPI’s for improved mobile app growth.
Andreas Gross, Product Manager, explains his evolution in growth marketing, and how his passion expanded to Reddit’s 300-million user product.
Creating Products That Your Customers Love is the Key to Success Josh Blitz, CEO of Cosi Games, shares an inside look at creating a successful app game and working with IPs.
Charles Manning, Founder and CEO of Kochava, explains their innovative blockchain-based framework XCHNG and its far-reaching benefits for buyers and sellers of media.
From the paid marketing metrics you need to watch and measure in order to bid more aggressively, to the new ways you merge data sets to power UA and growth. These are some of the key questions our host and Chief Content Officer Peggy Anne Salz explores with Matthaüs Krzykowski, Director of Platform at Tenjin…
Mobile attribution is a clearly a must, but figuring out the best fit for you app and budget is not so clear-cut. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Saikala Sultanova, Director of User Acquisition at Ubisoft Mobile, to walk through the hard questions you have to…
Tim McCloud, Group Manager of Product Marketing Mobile Apps at Adobe, shares his philosophy on programmatic advertising and other best practices for User Acquisition.
Finding the Perfect Blend of Data and Creative During the Different Stages of Growth Entrepreneur and investor, SC Moatti, discusses the different stages of growth and offers advice for effectively retaining users.
Idil Canal, Manager of Global Technical Solutions at MoPub, discusses the key relationships between publisher and advertiser in terms of successful mobile app monetization.
Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media Mammoth Media’s CRO & Head of Partnerships, Peter Szabo, sits down with us to discuss the evolution of media, and how targeting and engagement strategies have changed through marketing to Cord-Cutters to the newer mobile-native Cord-Nevers of Generation Z.